Second Rise

A Second Chance. A Better Bake.

Second Rise is a conceptual flour company with a purpose: to rescue high-quality white flours from the margins of the food system and give them a second chance — in consumer’s home, your bakery, and your everyday rituals. These flours are perfectly good — they simply didn’t meet cosmetic, quantity, or logistical standards. So instead of letting them slip through the cracks, the company will reclaim them.

Second Rise’s Purpose

Every year, millions of tonnes of edible food are wasted at the manufacturing level — including ingredients like flour. It’s invisible waste, hidden in supply chain inefficiencies, overproduction, or minor imperfections. At Second Rise, they saw an opportunity to step in, not just to reduce waste, but to reshape the narrative around it. Reclaimed doesn’t mean inferior. It means intelligent. It means responsible. It means baking with ingredients that carry a story of renewal.